Bally Total
Fitness
Creating a new product line that stands out from the competition.

Queue developed the design for the full-package labels of Bally Total Fitness’ NST line of energy and protein powders. We reviewed the competitive set and conducted audits of Bally retail stores to determine the future-forward look, using molecular imagery and reflective materials.

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Bally Total Fitness
Bally Total Fitness
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Contact info:
820 West Jackson, Suite 350
Chicago, IL 60607

p 312.564.6000
f  312.564.6007
e info@in-queue.com
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