Are you building a better Queue?
Services > Integrated

Activation Services:

Cross-channel Platform
Integrated Promotional Campaigns
Omni-Channel Programs Integration:
  • Social Marketing
  • Digital Marketing Programs
  • Mobile Marketing Programs
  • Shopper Insights
  • Retail Relationship Marketing Programs
  • In-store Merchandising Programs
  • Retail Channel Planning
  • Media Targeting, Planning and Buying
  • Search Marketing
  • Content Marketing
  • Program Analytics

Additional Shopper 2.0 Services

Partnership Programs
Sales Programs
Sweepstakes and Gaming
Couponing:
  • Digital
  • Social
  • Print
  • Mobile

Queue Shopper 2.0™ Overview

Queue Shopper 2.0™ Activation Services integrate retail relationships, shopper marketing and promotions with digital and social marketing on the path to purchase.

We continue to add innovation to the field of shopper marketing applying 2.0 approaches, emerging mobile technologies and analytical platforms to create dynamic omni-channel shopper marketing programs which optimize shopper media spend, shorten activation time to market, drive engagement and deliver volume.

Through our experience and insights into CPG marketing, activation gaps within multi-channel, integrated promotional campaign delivery and integrated analytics reporting, we emerged as a hybrid group within Shopper 2.0. We are able to advise, implement and activate new emerging shopper technologies, digital media and multi-channel analytics.

Approach

Transform marketing operations into Shopper 2.0™ Marketing Innovation and Automation

Transformation 1)
Queue's cross-functional teams advise, analyze and optimize your path to purchase, determining the right channels and programs best suited to building volume.

Transformation 2)
We craft Shopper 2.0 plans or programs, implementing road maps to integrate 2.0 strategies, emerging mobile technologies and analytical platforms into your marketing plans. We define your marketing KPI's to ensure key measures are set for analytics.

Transformation 3)
We integrate digital activation systems (or control centers) to automate dynamic media delivery and real-time optimization within integrated shopper media omni-channels.

Transformation 4)
We help compile all multi-channel analytical data, shaping it into reports that easily illustrate media KPI's and channel ROI performance in driving volume.
Services > Integrated
Services > Promo
Services > Promotions

Promotional/Shopper Marketing:

Retail programs
Channel programs
Shopper programs
Mobile programs
Street teams & sampling
Online promotions
Direct response
Point-of-purchase
Sweepstakes & contests
Multicultural programs
Sponsorship programs
Experiential programs
Street teams & sampling
Sales programs & training
Trade shows
Radio

Research Analytics:

Planning
Media buying
Measurements & analytics
CRM
In-store audits

What's Next in Brand Activation?
Queue Content Center™

Queue Content Center is our cross-channel media platform. QCC enables real-time promotional campaign activation, monitoring and optimization for increased shopper retargeting, engagement, coupon redemption and media effectiveness throughout paid, earned and owned channels.

QCC provides our clients control over costs, media channel delivery, data insights and more.

Queue Content Center™ provides an end-to-end activation platform. QCC allows automation of promotion launches, shopper programs, media planning, content publishing and much more.

Queue Content Center's Cross-Channel Media Platform Enables:

  • A rich targeting platform to reach and engage shoppers in digital, social and mobile channels
  • Automated content publishing and scheduling
  • On-demand content creation feeds into the media platform through our in-house design, CGI, photography and video studio
  • Real-time campaign monitoring and editing systems allow us to limit media waste and optimize media performance, ensuring you get the most of every shopper marketing dollar
  • Predictive omni-channel promotion analytics and post-analytics
Services > Promotions
How are you defining your brand?
Services > Branding

Brand Design:

Logo design
Packaging design
Multi-channel packaging segmentation
Packaging structure
Visual merchandising
Multicultural branding

Brand Refreshes:

Innovation & ideation
Brand positioning
Name development
New product concept launches
Environmental design

Brand Discovery:

Global brand identity systems
Ethnographic research
Awareness, attitude and usage tracking
   studies
Focus groups
Qualitative/quantitative research

Queue can help you choose wisely.

Consumers are demanding more of brands, reshaping markets into new opportunities. As marketplaces become more complex, we work hard to focus on what really matters – helping brands grow.

We chart fresh paths to these marketplaces by offering innovative thinking, powerful insights and killer creative that keep brands engaged; delivering brilliant results.

For us, the brands that stand out are the brands that stand for something. They flourish because they’ve made a connection to their category and, more importantly, to the lives of their queues.

We provide design communication that intimately connects with these queues, driving the success of our clients.
    Does your brand:
  • inspire consumers?
  • enhance perceived value?
  • improve purchase decisions?
  • defend market share in a high-risk economy?
  • take market share from competitors?
  • boost market share through creative innovation?
  • reduce costs of brand design strategy?
  • deliver ethical and sustainable consumer needs?
Are you engaging Queues?
Are you creating Queue-munities?
Services > Digital

Digital Services:

E-marketing & media
Social marketing
Viral programs
Database-driven web apps

Development:

Web 2.0
  (rss, wiki, blog, narrowcast, mobile, etc.)
Webcast/podcast placement & sponsorships
Virtual events
Multimedia marketing
  (mobile marketing, video messaging, mobile video content)
User-driven content development &
  management
Website & microsite development
  (flash AS2, AS3, HTML, javascript, ajax, xml, xhtml, css)
Back-end system integration
  (SQL, asp.NET, php)
Search engine optimization

Queue will keep the conversation going.

It’s not enough to have a following on your website. Brands need new strategies to their migrating audiences. They need to engage with these communities to build them into brand Queue-munities.

Creating Queue-munities is a good thing – they’re filled with fans who are ready and willing to engage with your brand. They’re ready to share, put your ideas to work and purchase your product or service.

Services > Digital
How are you defining your brand?
Services > Branding

Brand Design:

Logo design
Packaging design
Multi-channel packaging segmentation
Packaging structure
Visual merchandising
Multicultural branding

Brand Refreshes:

Innovation & ideation
Brand positioning
Name development
New product concept launches
Environmental design

Brand Discovery:

Global brand identity systems
Ethnographic research
Awareness, attitude and usage tracking
   studies
Focus groups
Qualitative/quantitative research

Analytics

Queuenomics™ advanced analytics to forescast the future, monitor the present and measure the past - so you can win today.

Queuenomics™ is our proprietary shopper media program with 4 analytic models

1) Queuenomics™ Predictive Analytics
Want to predict shopper programs performance before launch?
Understand the ROI of you shopper marketing media investment before you launch. Queuenomics™ predictive analytics helps forecast multi-channel results before your program launches.

2) Queuenomics™ Analytic Monitoring
Want to optimize media or channel performance effectiveness during an active campaign - real-time?
Real-time monitoring provides big time media savings, increased effectiveness and efficiency. Queuenomics™ analytic monitoring uses real-time monitoring to optimize shopper 2.0 digital and social media.

3) Queuenomics™ Post Analytics and Reporting
Would you like to have reports which clearly provide shopper media insights, actionable data and implications to your shopper strategies?
Actionable data, which drives marketing insight for you media while driving your retail volume. Queuenomics™ Post Analytics evalutaes shopper media performance across owned, earned and paid media to provide insight into media effectiveness and efficiency in driving retail volume.

4) Queuenomics™ Retail Geo-Analytics
For retail locations needing an immediate volume lift, we reach shoppers by location and store preference to deliver coupon offers and promotions. Queuenomics™ targeted Geo-Analytics modeling uses triangulation to make better digital ad buys. By analyzing shopper data, consumer data and retail geo-location we can virtually eliminate media waste.
Are you engaging Queues?
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Contact info:
820 West Jackson, Suite 350
Chicago, IL 60607

p 312.564.6000
f  312.564.6007
e info@in-queue.com
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