In the last few years, the US has experienced a boom in both social media and craft brewing. Companies can now connect directly to their fan base and potential consumers more than ever, allowing craft brewers to spread their word in ways that weren’t possible just five years ago.
Most craft brewers have a miniscule marketing budget, and who needs it? With social media, they can connect with consumers for next-to-nothing. It’s easy to get your name out there with social media, generating word-of-mouth buzz at rates never seen before. All you need to do is be interactive with your fans. People are hungry for information about any kind of craft beer. If breweries aren’t paying attention, they’ll lose share.
Let’s take a look at a few craft brewers to see how they’re using social media to get the word out.