Global Dairy Congress Celebrates Innovation in the Functional Beverage Industry
World Dairy Innovation Award Winner, Queue Marketing Communications Brings New “Energy” to Marketing in the Functional Products Category.
Dairy industry leaders assembled at the 10th Global Dairy Congress in London on June 26, 2016 focusing on the growth opportunities within dairy innovation and the opportunities within the $130 billion functional products category. (Source: “Functional Foods and Drinks: A Global Strategic Business Report” by Global Industry Analysts, Inc., 2015)
Accepting the Award for Best Functional Dairy Product, Ross Vangalis, President of Queue Marketing Communications said, “We are thrilled to recognize the achievement this award represents to the Dairy Farmers of America (DFA) in launching the Live Real Farms™ Energy Drink.”
Ross further commented, “In the United States we have seen a vast consumer shift in preventive health, partly due to rising healthcare costs. As such, we are observing a lot our clients expanding their food and beverage capabilities to grow share in the growing functional foods category.”
Award host, FoodBev Media Director, Bill Bruce stated, “The pace of change and real innovation demonstrated in the wide variety of entries is evidence the industry continues to deliver for the consumer. The awards highlight the best of the best.”
Global Dairy Congress speakers spoke on the importance of functional products to the $47 billion dairy industry. Including Fairlife Dairy CEO, Steve Jones, Dairy Farmers of America SVP, Jay Waldvogel, Powerful Yogurt CEO, Carlos Ramirez and many more. (Source: The Dairy Farmers Market Research Report, by IBISWorld, 2016)
Queue is a full-service agency with over 10 years of expertise in integrated marketing services in the functional food and beverage category, focusing on transforming emerging category trends into scalable brand growth.
DFA is a leading national dairy marketing cooperative, serving over 14,000 farmer owners in 48 states. One of the country’s most diversified manufacturers of dairy products, food components and ingredients.