Our friends at Duke Cannon had developed a new brand line of men’s soap and skin care targeted at millennial males marketed only online. They needed to disrupt the category with a website and persona that could break through the cluttered digital sea of men’s care products.
Queue developed a brand persona filled with manly bravado and powered by strong opinions on men’s fashion. We built a strong ecommerce engine fueled by integrated social media to feed viral referral traffic. We aided engagement with connecting and producing a digital commercial, utilizing stand-up comedians for the launch of their beer soap brand.
Duke met revenue goals and attained a sustainable marketing platform.