National Beef

Challenge

Help National Beef position its content marketing to the growing desire of retailers, food service and consumers for transparency, where their food is sourced and the people who raise their food.

Solution

Partnering with National Beef key stakeholders, Queue crafted a transparent storytelling approach. Queue’s in-house digital imaging staff traveled on location to beef ranches across the country to capture the stories, ethics and proud American legacy of the multi-generational ranchers and their families.

Outcome

Through photos, videos and amazing content stories, we were able to help define National Beef’s unique supplier relationships and communicate their strong story as a differentiator in today’s community beef world. National Beef continues a sustainable journey of growth and as such, there are many stories yet to be told.