Queue worked with a friend and local fashion designer to position his line of “Zipper-Wear”, fueled by the designer’s passion to rid the world of labor intensive buttons and use faster zippers, we set out to fuel a new Chicago fashion movement.
To drive awareness and reach within the Chicago millennial community we created a unique, urban persona fueled by Chicago-based fashion models displaying the clothing line. Queue designed, programed and created an ecommerce website. For reach & awareness we created local digital ad media, social ad media and local events.
The launch drove sale conversions at 6%.
Total Media Impressions of over 300,000 across Chicago within 2 weeks of launch.
Social ad media outperformed the industry average with an open rate of 11% (Average 6.1%).