Transforming QR Codes
Fiat Spain has launched a new app called Fiat Street Evo. It recognizes traffic signs and transforms them into features of the new Punto Evo, a car that’s targeted to a younger, more tech-savvy crowd.
The app recognizes traffic signs as if they were QR codes, associating each sign with a feature directly related to that sign. For example, a STOP sign will tell the user all about the new breaking system, a CURVE AHEAD sign will tell the user that the car has an intelligent lighting system that guides you in curves. The list goes on with every feature of the car.
Pretty cool stuff, and incredibly successful, as you’ll see at the end of this clip.